Have you gone on the internet on your phone or tablet and the website you are viewing fit your device perfectly? Well you probably went onto a responsive website. A responsive website is kind of what it sounds like, a website that responds to the size of your device and aligns the content so its easy to view.
Do you think that having a responsive website matters? Well in 2015 mobile influenced retail sales to the tune of over $1 TRILLION so if your site is not responsive you can't be apart of that figure! Also, Google have started to use mobile compatibility as a factor when ranking websites and it's estimated 48% of mobile internet users are starting their searches on search engines. People now use their phones to shop online aswell with 4 out of 5 consumers using a smart phone to shop and 70% of mobile searches resulting in an online within an hour.